EE, Orange and T-Mobile’s Brand Crisis

October 5, 2012 | Andrew 2

Ever since the merger of Orange and T-Mobile I have wondered how the new company (Everything Everywhere – now rebranded as EE) will manage it’s branding. The UK’s mobile market is busy and there are an increasingly large … Read More

Is Smart Signal a good thing?

June 18, 2012 | Andrew 4

 

 

On 11 May 2010 Orange UK and T-Mobile UK joined together to become Everything Everywhere. The new company overtook both O2 and Vodafone to become the UK’s biggest mobile network with 27.2 million subscribers as … Read More